Recently I was commissioned by Strosniders Hardware to create window art for their store front. They have 19 windows that were populated with individual posters. Some were created by the store and some were supplied by manufacturers. All of them were of varying age and faded. During the day the windows are mostly covered by displays of merchandise so the fading posters weren’t very visible. After store hours was another story.
Here’s a before photo of what I saw from the street:
Driving by the store on Arlington road the distance is too great to read the posters (which was probably a good thing given their age). Those windows screamed for something bold and colorful. The solution was obvious.
It was clear to me that in addition to needing a new presence it had to be designed out of the box. The distance called for something with much more impact. Part of the requirement the store gave was that I needed to feature specified products/manufacturers.
Here’s my solution after installation.